Revenue & Commercial
The Promise
Forty minutes with West Delhi's gatekeeper distributor. Two rivals offer 12%. You're held at 8%. Find out what he actually needs before you pitch.
WHAT’S HARD
The brief is short. The conversation isn’t.
Forty minutes with West Delhi's gatekeeper. Rivals offer 12%. You're held at 8%.
He didn't build that shelf to collect margin points.
HOW A SESSION WORKS
Four steps. About twenty minutes.
- 1°
Read the brief
The context, your role, and who you’re about to meet. No framework recap.
- 2°
Have the conversation
The other person pushes back, holds things back, and reacts to how you actually behave.
- 3°
Get the coaching debrief
What you did, what it cost you, and the specific move to change next time.
- 4°
Keep the evidence
Transcripts and cohort patterns your programme can actually show a sponsor.
BEFORE YOU START
Two things people ask.
Who am I in this conversation?
You're the Key Account Manager for your brand. Rajesh Khurana owns the West Delhi distributorship and sets terms for who gets shelf space. You get the full brief after you sign in.
Do I need FMCG or trade experience to practise this?
No. The brief has the rate gap and the competitive offers. You're practising finding what he actually needs before you reopen the pitch.
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